When: Friday, July 29, 2011
1:00PM PDT / 4:00PM EDT
The cardinal rule of marketing is to “be where your buyers are” and if you believe the numbers, millions of people sign up or interact on social networks every day. In other words, effectively embedding social media into your lead generation is an absolute must.
In this FREE live webinar, you’ll learn from one of the best in the business - Hubspot’s CMO Mike Volpe - as he walks you through data driven tactics to incorporate in your social media marketing and lead generation plan. Hubspot is renowned for their ability to leverage social media to drive high quality inbound leads, so be prepared to learn from one of the very best.
Topics in this event include:
- The powerful mix of blogging and social media and their effects on your SEO results
- The future of search and how that will effect your marketing strategies
- How to leverage social media to build your brand
- Advice for the social media road ahead
Featured Speakers:
Mike Volpe, CMO, Hubspot Mike is currently Chief Marketing Officer at HubSpot, an Internet marketing software startup, where he works on the company's lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Mike joined HubSpot as the 5th employee, and since then they have grown to a team of over 220 people, from about a dozen beta customers to 4,500 customers, and have raised $65 million of venture capital in three rounds of financing. HubSpot's marketing has been recognized with 20 different awards, and featured in over 25 different marketing or business books, as well as a Harvard Business School case study. Mike often speaks at marketing industry events and is currently advising three startups on their marketing strategy.
Craig Rosenberg, Leader, Focus Expert Network, Focus.com Craig is the leader of the Focus Expert Network, where his team recruits, engages and manages the world-class industry and technology experts who make up the Focus Expert Network. Craig is also the author of the popular sales and marketing blog, The Funnelholic, where he writes about b2b marketing issues including demand generation and lead management. Prior to Focus, Craig worked for Sales Ramp where he designed, built and managed lead generation and inside sales strategies and processes for high-tech startups.