Activities in the Develop stage implement, extend, optimize, and scale target business functionality for the operational project.
This stage considers matters such as
How should the site application be marketed and monitored for improvement?
Implementing the site application in code
Does the implemented design meet usability goals?
Creating, converting, and validating all content
Developing and testing to-be-built components, iterating to provide a required business solution, integrating UI, application, and support, and confirming that components work together as intended
Developing and testing technical support components, and determining changes to be made to improve performance, functionality, and usability
Testing that the application works correctly and as intended, with acceptable performance
Managing repositories effectively and determining further work, whether for the Deploy stage or to postpone until a later release.