Partnering with nonprofits: Driving profit with purpose
This information is to point out, that statistics show that people are seeking brands that support causes that are important to them. This trend doesn’t seem to be slowing down, and it’s pushing companies to reconsider their philanthropic efforts. While in the past, it may have been sufficient to write a check in support of a particular cause, today that can come across as passive and inauthentic. Nonprofit partnerships have evolved into strategic partnerships, tied to the products and services of the business.
"In 2008, The Home Depot® had a problem. The end of the year was approaching, and the company had excess inventory it needed off its balance sheet. A typical solution was to clear it off the books, take the hit on the bottom line, and send the excess to a landfill. But The Home Depot decided it didn’t want to go with the typical solution..."
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