News from Atol Solutions

Our latest News, Interesting items for SMB and professionals, Web Trends and Specials. All our galleries let you zoom and step though the images with your cursor. Hope you will enjoy.

Privacy with Domain Registration

Privacy with Domain Registration

In the world of getting online with your domain, the world is becoming increasingly difficult with registration of your domain and what options are available to you to protect your privacy. When registering your domain via a registrar like Godaddy or Bluehost, the registrar will send information to the central organization ICANN, who in turn validates with your provided credentials via email, you must do this within 15 days. If not, you may loose the domain. In turn ICANN also publishes provided information to the WHOIS database, leaving private information for anybody to grab, flood your email with SPAM and hackers, services companies to bother you.

At this time you have no way to opt in or out to protect your privacy. It is unbelievable to have to pay for privacy protection via your registrar. It is time we streamline this process to protect your privacy without putting phoney registrations of domains in place. We suggest you read options below, so you are better informed on domain registration , privacy and thoughts by others on this matter. Enjoy the information and reading!

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The definitive Guide to Engaging Content Marketing

The definitive Guide to Engaging Content Marketing

Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.

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Are you social sharing to your best advantage?

Are you social sharing to your best advantage?
Some interesting tips and hints for social sharing, we found this blog and wanted to share with you.
 
If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day.
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GOOGLE LAUNCHES NEW PIGEON UPDATE — how does it affect your website?

GOOGLE LAUNCHES NEW PIGEON UPDATE — how does it affect your website?

A few days ago Google pushed out a new and major algo update for local search (which industry's leading SEO resource "Search Engine Land" called "Pigeon" update). There aren't many details disclosed about the so-called Pigeon yet, but webmasters report considerable changes in their local rankings over the past few days.

To make sure you've got all the freshest information at your fingertips, Link Assistant put up this short compilation to explain what "Pigeon" is, how it affects your rankings and how to adapt your SEO strategy for the changes.

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The Changing Role of Social Media in Sales, Marketing, and Customer Service

The Changing Role of Social  Media in Sales, Marketing, and  Customer Service

An interesting share on the topic of change in Sales, Marketing and Customer Service, a great insight of Ziff Davis. Enjoy the new outlook for your business. What is the first place potential customers go when they first hear about a new product? Google?  Facebook? They see what’s being said about the product and company, if any of their “friends” (in the loosest social media sense) know about it (or, more to the point, “like” it), and find reviews in various online media outlets. Depending on the product or service, they might even take to  Amazon or Angie’s List to see what other people think. They might even visit the company’s website. They don’t go visit a brick and mortar store. 

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Important news on Heartbleed for your Security

Important news on Heartbleed for your Security

This Monday, a bug in OpenSSL, revealed by security researchers at Codenomicon an independent security firm and also at Google, is named Heartbleed. Two third of the active world wide websites are compromised by this security flaw.

Referring to HeartbleedBruce Schneier a security expert wrote in his blog post this week:

On the scale of 1 to 10, this is an 11.
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5 Reasons It's Time to Make Your CRM System More Social

5 Reasons It's Time to Make Your CRM System More Social

The "age of the customer" has made it more imperative than ever to cultivate healthy client relationships. But more of those interactions are occurring on Facebook, Pinterest, Twitter, Foursquare and social Web resources. And that has inspired more SMBs to look to the emerging category of social CRM.

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Social Media Pocket Guide ~ 6 Ways to Use Social Media for Business

Social Media Pocket Guide ~ 6 Ways to Use Social Media for Business
In just a short time, social media has become a ubiquitous mainstay in the lives of consumers. Popular platforms have rapidly grown to hundreds of millions of users, and the adoption of social media platforms has no end in sight. This social media “revolution” has changed the traditional, corporate monologue into a two-way dialogue with customers and prospects.
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PANDA, PENGUIN, HUMMINGBIRD: 3 major Google algorithms changes you REALLY need to address

PANDA, PENGUIN, HUMMINGBIRD: 3 major Google algorithms changes you REALLY need to address
PANDA, PENGUIN, HUMMINGBIRD: 3 major Google algo changes you REALLY need to address to win at SEO in 2014. 2013 was a pretty wild year in the SEO realm. Barely a month went by without a significant update to Google's algorithm. Pandas, Penguins, Hummingbirds – the entire Google's zoo and dozens of SEO trends have mixed in our heads, leaving little understanding of what has actually happened and how to adapt to the changes to keep growing your Google ranks. And as understanding is half the battle…
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How is Social Changing the Way You Do Business?

How is Social Changing the Way You Do Business?
Today, a small but growing number of companies are using social tools and strategies to build a whole new mechanism for helping customers get more value from a firm’s products and services. These new approaches enable better new product and service development, more effective marketing and selling through educational content -- as opposed to standard promotional messages -- better after-sale service and support, and more control over what the market says about the company and its offerings. Becoming a socially enabled enterprise requires that organizations change the ways they support staff, interact with prospective and current customers, engage with partners and conduct business activities.
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